{"id":23,"date":"2015-12-28T20:45:40","date_gmt":"2015-12-28T20:45:40","guid":{"rendered":"http:\/\/juliaesme.com\/?p=23"},"modified":"2025-03-08T13:38:06","modified_gmt":"2025-03-08T18:38:06","slug":"ymssa-logo-branding","status":"publish","type":"post","link":"https:\/\/juliaesme.com\/index.php\/2015\/12\/28\/ymssa-logo-branding\/","title":{"rendered":"YMSSA"},"content":{"rendered":"<p>This is a branding project for the Malaysian Singaporean Students&#8217; Association at York University. The student club is a relatively small and tight-knit community that often hosts social events such as food outings and movie nights. The club is very welcoming, and has several members that are not from Malaysia or Singapore.<\/p>\n<p>The concept is a modern, fun, and friendly look&nbsp;that captures the spirit and warmth of the club. The bright, saturated colour scheme&nbsp;conveys energy and playfulness and&nbsp;is taken from&nbsp;the countries&#8217; flags.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><strong>Logo<\/strong><\/p>\n<div id=\"attachment_126\" style=\"width: 910px\" class=\"wp-caption alignleft\"><a href=\"http:\/\/juliaesme.com\/wp-content\/uploads\/2015\/12\/logo2.jpg\" rel=\"attachment wp-att-126\"><img aria-describedby=\"caption-attachment-126\" loading=\"lazy\" class=\"wp-image-126 size-full\" src=\"http:\/\/juliaesme.com\/wp-content\/uploads\/2015\/12\/logo2.jpg\" alt=\"logo2\" width=\"900\" height=\"584\"><\/a><p id=\"caption-attachment-126\" class=\"wp-caption-text\">Simplified versions of the flags for each country was used in the logo to ensure the right balance between recognizability and simplicity. The&nbsp;yellow circle links the flags together and symbolizes unity and togetherness.<\/p><\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><strong>Visual Elements<\/strong><\/p>\n<div id=\"attachment_143\" style=\"width: 710px\" class=\"wp-caption alignleft\"><a href=\"http:\/\/juliaesme.com\/wp-content\/uploads\/2015\/12\/visuals2.jpg\" rel=\"attachment wp-att-143\"><img aria-describedby=\"caption-attachment-143\" loading=\"lazy\" class=\"wp-image-143 size-large\" src=\"http:\/\/juliaesme.com\/wp-content\/uploads\/2015\/12\/visuals2-1024x830.jpg\" alt=\"visuals2\" width=\"700\" height=\"567\"><\/a><p id=\"caption-attachment-143\" class=\"wp-caption-text\">News Gothic was the chosen typeface for the wordmark as it is clean and complements the graphic elements. Iconography of a well-known landmark from each country was used (the Merlion from Singapore and the Petronas Towers from Malaysia)<\/p><\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><strong>Application<a href=\"http:\/\/juliaesme.com\/wp-content\/uploads\/2015\/12\/brandingkit2.jpg\" rel=\"attachment wp-att-158\"><img loading=\"lazy\" class=\"alignleft size-large wp-image-158\" src=\"http:\/\/juliaesme.com\/wp-content\/uploads\/2015\/12\/brandingkit2-1024x677.jpg\" alt=\"brandingkit2\" width=\"825\" height=\"545\"><\/a><\/strong><\/p>\n<p><a href=\"http:\/\/juliaesme.com\/wp-content\/uploads\/2015\/12\/shirts.jpg\" rel=\"attachment wp-att-90\"><br \/>\n<\/a><a href=\"http:\/\/juliaesme.com\/wp-content\/uploads\/2015\/12\/shirts.jpg\" rel=\"attachment wp-att-90\"><br \/>\n<\/a><a href=\"http:\/\/juliaesme.com\/wp-content\/uploads\/2015\/12\/cards3.jpg\" rel=\"attachment wp-att-132\"><img loading=\"lazy\" class=\"alignleft size-large wp-image-132\" src=\"http:\/\/juliaesme.com\/wp-content\/uploads\/2015\/12\/cards3-1024x635.jpg\" alt=\"cards3\" width=\"700\" height=\"434\"><\/a><a href=\"http:\/\/juliaesme.com\/wp-content\/uploads\/2015\/12\/shirts.jpg\" rel=\"attachment wp-att-90\"><br \/>\n<img loading=\"lazy\" class=\"alignleft size-large wp-image-90\" src=\"http:\/\/juliaesme.com\/wp-content\/uploads\/2015\/12\/shirts-1024x590.jpg\" alt=\"shirts\" width=\"700\" height=\"403\"><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This is a branding project for the Malaysian Singaporean Students&#8217; Association at York University. The&hellip;<\/p>\n","protected":false},"author":1,"featured_media":31,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[3,6],"tags":[],"_links":{"self":[{"href":"https:\/\/juliaesme.com\/index.php\/wp-json\/wp\/v2\/posts\/23"}],"collection":[{"href":"https:\/\/juliaesme.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/juliaesme.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/juliaesme.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/juliaesme.com\/index.php\/wp-json\/wp\/v2\/comments?post=23"}],"version-history":[{"count":34,"href":"https:\/\/juliaesme.com\/index.php\/wp-json\/wp\/v2\/posts\/23\/revisions"}],"predecessor-version":[{"id":893,"href":"https:\/\/juliaesme.com\/index.php\/wp-json\/wp\/v2\/posts\/23\/revisions\/893"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/juliaesme.com\/index.php\/wp-json\/wp\/v2\/media\/31"}],"wp:attachment":[{"href":"https:\/\/juliaesme.com\/index.php\/wp-json\/wp\/v2\/media?parent=23"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/juliaesme.com\/index.php\/wp-json\/wp\/v2\/categories?post=23"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/juliaesme.com\/index.php\/wp-json\/wp\/v2\/tags?post=23"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}